The North Dakota Newspaper Association (NDNA) is launching a contest this month with a prize package valued at nearly $5,000 to combat the idea that newspapers are dying.
Posted on 8/29/15
By Melissa Anderson
“When you’re talking about community newspapers, nothing could be further from the truth,” said Cecile Krimm, NDNA president.
The theme of the promotion is “It’s Alive!”.
A statewide subscription drive poses the question, “How is a newspaper like a zombie? You can’t kill either one.”
“People have been predicting the demise of newspapers for almost 100 years now,” said Krimm, and those predictions have been wrong.
First, people predicted radio would kill newspapers. Then it was television. Lately, it has been the Internet. However, newspapers offering hyper-local content are thriving because their news is not available anywhere else.
“What the Internet is doing is impacting the way readers access our product, but it’s actually enhancing our delivery, particularly to younger people,” said Krimm.
A recent survey commissioned by NDNA found seven out of 10 North Dakotans read their local newspaper every week, and it’s not just older readers.
Among adults 18 to 34, 73.3 percent read their local newspaper. Among all adults, that percentage goes up to 83.4 percent, whether readers are accessing the product on paper or online.
“The fact is a huge percentage of online content originates in newspapers,” said Krimm, “Newspapers are the original media monster.”
People who want to continue to receive news oriented specifically to their community can support that pipeline by subscribing to their local newspaper.
And there’s never been a better time to do it.
NDNA and participating newspapers across the state — including Country Media’s North Dakota properties — will be accepting entries in the “It’s Alive!” contest in the coming weeks.
They will be drawing a winner to receive a family vacation for four to Washington, D.C. during National Newspaper Week, Oct. 4-9.
The prize package includes VIP treatment and a behind-the-scenes tour of the Newseum — the national newspaper museum. From the modern building located on historic Pennsylvania Avenue to the state-of-the-art theaters, exhibits and hands-on activities located inside, a visit will quickly show why TripAdvisor users rated the Newseum as a “Traveler’s Choice Top 10 Museum in the U.S.”.
The winning family will be given tours of the Capitol and White House (tentative) and will have time to visit other Washington museums and monuments.
The prize package also includes $500 in spending money.
Each Country Media-owned publication — the Bowman County Pioneer (Bowman), the Dunn County Herald (Killdeer), the Adams County Record (Hettinger), The Herald (New England) and the Cavalier County Republican (Langdon) — will also offer a local prize.
Details on local prizes will be publicized in each newspaper during the first two weeks of September with the grand prize winner to be drawn on Sept. 12. Local prizes will also be drawn at that time.
Current subscribers of the newspapers and non-subscribers may also enter the contest at the office of the participating newspapers.