Sew On & Sew North owner Peggy Davis has now made her store more accessible to customers with the addition of an online storefront that contains merchandise, class schedules, and everything Sew On & Sew North has to offer.
By Melissa Anderson
“We decided to get a website because in the sewing and quilting industry, websites are almost necessary to grow your business,” Davis said.
Sewonsewnorth.com went live the week of Thanksgiving. There is a section on the site that contains merchandise that Sew On & Sew North carries in terms of fabrics, notions, and sewing machines. Customers can shop online or use the site for browsing what Sew On & Sew North has to offer before they making the trip to store.
“It is not complete yet as we are adding products at our own pace,” Davis explained.
The site also has a class tab which will have the current list of classes Sew On & Sew North has to offer. A calendar page can also be found on the site and lists in one place any classes or events customers and potential participants might like to know about.
“We will be sending our newsletters through the site, and the past issues will be archived for people to look up,” Davis added.
Davis decided to create the online storefront for her business in hopes that, in addition to the online sales, Sew On & Sew North will also see an increase in the foot traffic that comes through the store.
“I had done some mail order sales before the website, but this will be more streamlined for people especially out of state to place an order,” Davis said.
Prior to the launch of sewonsewnorth.com, Davis had an online presence with popular social media sites such as Facebook and Instagram but found the platforms limited for what she wanted to accomplish.
“I think internet presence is great, but you cannot reach everyone with Facebook and Instagram,” Davis explained, “They are popular ways to reach people, but not everyone sees that or gets your news because of it being free. A website is a cost, but I think it’s a worthwhile investment. Even if you don’t sell online, a presence can help push traffic to your location.”
Davis invites everyone to visit the newly launched sewonsewnorth.com website and hopes they love it as much as she does.