Small Business Saturday takes place on Saturday, November 30, 2019. Downtown Langdon businesses that are set to participate are Sew On & Sew North, Langdon Floral, Langdon Community Drug, The Perfect Blend, Adventurous Darling Boutique, Primped & Polish, and Langdon Hardware. Since American Express co-sponsors the event, participating businesses need not be a member of the Langdon Area Chamber of Commerce.
By Lisa Nowatzki
Everyone is invited and encouraged to shop local Langdon area businesses on Saturday, November 30. During the day, shoppers will be treated to a great sales event, a Recipe Chase, and are invited to taste holiday recipes prepared by some of the participating merchants. Businesses will also provide door prizes for a few lucky shoppers.
If anyone wants additional information, they can contact Peggy Davis, Small Business Saturday Neighborhood Champion and owner of Sew On & Sew North at 256-2526 or Langdon Area Chamber of Commerce Executive Director Barb Mehlhoff at 256-3079.
Businesses who sign-up to participate on the American Express website will receive a whole host of goodies to share with their customers, including, but not limited to, canvas shopping bags that tout various logos like “Shop Small” and “Shop Local.”, posters and postcards announcing Small Business Saturday which include multiple statistics about the day and advantages to shopping local.
The website dedicated to the annual event can be found at www.bigcommerce.com/blog/small-business-saturday/#what-is-small-business-saturday. Anyone that signs up to participate will automatically be placed on the American Express email list for next year’s Small Business Saturday.
The American Express site is extensive and lists tips and tools for local businesses to make Small Business Saturday profitable and memorable. According to the website, for every $100 spent at local businesses, $68 stays in the community compared to $43 out of $100 spent in non-local businesses.
Some ways American Express lists for businesses to get ready and to get the most out of Small Business Saturday are very helpful. The first suggestion is to remind people about Small Business Saturday and the benefits of participating. Business owners should also implement a targeted email marketing strategy. According to the American Express website, email is one of the most valuable marketing channels you can use to build anticipation in advance of any promotion, sale, or holiday. The site recommends utilizing social media to encourage engagement and participation in the event. Highlight any special offers or incentives. Find ways to build excitement among loyal customers and showcase some of the most giftable products.
Small Business Saturday began in 2010 by American Express as a way to help and support local businesses and e-commerce shops. The day falls between Black Friday and Cyber Monday and is designed to help communities and local consumers take advantage of the largest shopping weekend of the year.
Because small businesses form the backbone of local economies, American Express said, “The reason behind American Express’ Small Business Saturday initiative is an effort to bring attention to and celebrate the value of small business in America.”
On their site, American Express encourages local businesses to participate in the event and discuss how owners can take full advantage of the Small Business Saturday event-even if you have a small staff or limited resources. The site goes on to say, the shopping “holiday” is an excellent opportunity for shoppers who want to support the local small businesses that keep their towns unique — and their community members who run them. With a number of community activities dedicated to promoting and supporting Small Business Saturday, it often also serves as a way to bring the community together.
“Small Business Saturday’s efforts to draw attention to the benefits of shopping local are working — to drive awareness of the importance of small business and to encourage shoppers to put their money into community institutions,” America Express expresses on their website.