Heard it through the grapevine
One of the most powerful methods of persuasion is having someone whose opinion you respect and trust give you their vote of approval on something or someone. Our friends and family are a veritable living yellow pages that we reach out to when there is something of importance that we could use for some second-hand input.
You want to try a product but not sure if the reviews you see are accurate? Phone a friend to find out if they have tried it and what they thought of the results. Looking for a new hairstylist, restaurant, handyman, camping spot, and on and on and on? Give a shout out to friends and family to find out what their thoughts are and where they go. As a collective, people trust those they know or who they have a direct line of communication with.
Having these veritable grapevines to reach out to is no less important now than it was in the ancient days of humanity. Those in the know have a position of importance. Those who have wisdom to share on issues are to be sought out and asked. Using the grapevines of today to find out what the best course of action is and who is most likely to provide you with the services you want and need is smart.
Advertising is great to promote individuals and unique services. Those who are looking for something new can get bombarded and frustrated before reverting back to what they know and are comfortable with. Using the grapevine approach saves the hassle, the headache, and gives haste to a decision. Want to know about somewhere, something, or someone? Sometimes you just need the grapevine.